• Published on: May 15, 2020
  • 4 minute read
  • By: Dr Rajan Choudhary

Living With COVID And Returning To BAU!

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Hurdles to Business As Usual – Hurdles to Life as Usual –   Living with COVID!

Obstacles to re-open the country

As we come to the 2-month mark of lockdown, its effect on the populous is becoming apparent. The extreme restrictions have had a significant impact on people’s physical health, mental health, and general livelihood, and many people are itching for life to get back to normal. Many countries including New Zealand, Germany, Italy, and Spain have seen the first peak of COVID infections pass, and some have already begun reopening parts of their economy. This has led to concerns from public health officials that relaxing the lockdown too early and too liberally will lead to a rapid increase in infection rates. Indeed, Germany has already seen an increase in R0 above 1 (one infected person will infect more than one person, causing the disease to propagate).

Trying to work out how to reopen a country without causing another spike in COVID deaths is probably the biggest issue faced by public health officials across the world. And trying to convey clear instructions to the public is an issue some countries are currently struggling with. In the next few blogs we will look at the issues faced, what has worked and what needs improvement, and what we as the public can do to keep ourselves safe.

THE MASKS WE WEAR

We have discussed masks at the start of the pandemic, and we have discussed masks as the pandemic has progressed. Why are we bringing it up again?

Masks have been a heated point of contention, but their role in public health has matured over the past few weeks. At the beginning of the pandemic, masks were a rare commodity, with DIY stores running dry of masks, stories of people stealing masks from clinical environments, and very confusing advice on whether the public should wear masks in public.

At that time the WHO had recommended only infected patients and those working with infected people wear masks, to save on the precious PPE for medical professionals. N95 respirators are seen as the gold standard in protective equipment, and hospitals are still struggling to provide staff with enough respirators, let alone the public. Concerns have also been raised on whether using masks will provide a false sense of security, especially if they stop washing hands or touch the infected parts of the masks.

But now we are past the first COVID peak, and advice on masks has changed. People should wear a mask if they are in public. Germany has implemented this advice, as has Austria for its public markets. In the US many stores are requesting public wear masks before entry. Rather than surgical masks or respirators, the use of homemade or purchased cotton masks has been encouraged.

LET’S LOOK AT WHY

Surgical masks and respirators aim to protect the user from inhaling microscopic aerosolized COVID particles. Cotton masks do not function this way. Instead, they prevent the wearer from spreading COVID by catching much larger droplets that is coughed/sneezed or generally breathed out.

The majority of people with COVID-19 are able to spread the infection to others up to 3 days before they show symptoms. Indeed as many as 50% of infections seem to occur from pre-symptomatic individuals. During this time they produce the greatest amount of viral particles, and these particles can stay in the air for several hours.  Someone with asymptomatic COVID walking around in public or in a shop could infect lots of people.

So wearing a mask, even if you are not symptomatic or around infected patients helps prevent the spread of the infection. We know already just how infective COVID-19 is, so any measures that reduces infection even a little will end up reducing spread drastically on a population level. It has been compared to seatbelts – one person might not feel the benefits, but they save thousands of lives across the country on a yearly basis.

IS THERE ANY EVIDENCE?

In our blogs, we often talk about the importance of evidence. We look at the quality of evidence, how different types of research gives good and bad evidence, and why we should always give evidence-based advice.

So is there any evidence supporting masks? We have evidence that cloth masks can stop 99% of droplets that are coughed up, and whilst it doesn’t block aerosols or actual viral particles it still has a significant impact on transmission. We also have strong evidence from high infectivity in choir groups and at call centers that the majority of transmission is via the air, rather than from surfaces.

But what about the highest level of evidence? Comparing people who do or don’t wear masks is not a study that can be easily performed or one that has been performed adequately. But why should you wait? There is minimal to no risk associated with wearing a cloth mask, it offers some protection to you and a lot of protection to the public. In these cases, we should take a precautionary approach.

We don’t have any high-quality evidence looking at hand washing or physical distancing. But precautionary measures enforced have helped reduce infectivity. The same applies to masks. The best we can offer is an Australian study looking at mask use during influenza. They found observational data suggest that transmission of viral respiratory infection was significantly reduced during the SARS epidemic with the use of face masks as well as other infection control measures” and “in an adjusted analysis of compliant subjects, masks as a group had protective efficacy in excess of 80% against clinical influenza-like illness.”. In compliant users, masks were highly efficacious.

So that’s our advice. If you're going to go out in public, wear a mask.

If you don’t have a mask, you can order one online. Or be adventurous. Make one out of an old T-shirt or sock. Here are some ways to make one without needing to sew.

https://www.theguardian.com/us-news/2020/may/11/make-non-medical-coronavirus-face-mask-no-sewing-required masks

https://www.youtube.com/watch?v=r51YroAFPds DIY Face Mask

MORE INFORMATION

https://www.fast.ai/2020/04/20/skeptics-masks/#mightnt-people-handle-their-masks-wrong-and-make-things-worse Masks - FAQ

https://www.bmj.com/content/369/bmj.m1435 face masks for the public

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity

https://twitter.com/trishgreenhalgh/status/1253244613927874560 twitter trisha

Dr Rajan Choudhary, UK, Chief Product Officer, Second Medic Inc

www.secondmedic.com

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Kindness Week encourages

Kindness Week – Recognize Employees Going the Extra Mile

In today’s fast-paced corporate world, deadlines, targets and performance metrics often dominate workplace conversations. However, one powerful factor that consistently drives employee satisfaction and productivity is kindness.

Kindness Week is a meaningful initiative designed to celebrate employees who go beyond their defined roles, support their colleagues and contribute positively to workplace culture. Recognizing those who consistently go the extra mile not only boosts morale but also strengthens organizational values.

 

Why Kindness Matters in the Workplace

Kindness in professional settings includes:

  • Offering help without being asked
     

  • Supporting team members during stressful periods
     

  • Maintaining respectful communication
     

  • Appreciating others’ contributions
     

  • Showing empathy during challenges
     

These small actions significantly influence employee wellbeing and workplace harmony.

Research in organizational psychology indicates that workplaces with higher levels of appreciation and positive reinforcement experience:

  • Better employee engagement
     

  • Lower stress levels
     

  • Higher productivity
     

  • Improved retention rates
     

 

The Purpose of Kindness Week

Kindness Week serves multiple objectives:

1. Encourage Positive Behavior

By highlighting positive actions, organizations reinforce desirable behaviors.

2. Promote Appreciation

Employees feel valued when their efforts are acknowledged publicly.

3. Strengthen Team Bonds

Recognition fosters collaboration and trust.

4. Improve Workplace Morale

Celebrating contributions creates a supportive environment.

 

Benefits of Recognizing Employees Who Go the Extra Mile

Boosted Motivation

When employees know their efforts are noticed, they are more motivated to maintain high performance.

Increased Engagement

Recognition creates emotional connection with the organization.

Better Mental Wellbeing

Feeling appreciated reduces stress and burnout.

Enhanced Organizational Reputation

A positive work culture attracts talent and strengthens employer branding.

 

How to Celebrate Kindness Week

1. Employee Appreciation Awards

Create categories such as:

  • Kindness Champion
     

  • Team Support Star
     

  • Helping Hand Award
     

  • Positive Attitude Leader
     

Keep criteria transparent and inclusive.

 

2. Gratitude Wall

Encourage employees to post thank-you notes recognizing colleagues’ contributions.

This creates visible appreciation within the organization.

 

3. Leadership Acknowledgment

Managers and senior leaders can personally recognize employees during team meetings.

Direct appreciation from leadership increases impact.

 

4. Team Lunch or Wellness Event

Organize:

  • Welcome lunches
     

  • Healthy snack days
     

  • Mindfulness sessions
     

  • Team-building activities
     

Combining kindness with wellness initiatives reinforces healthy workplace culture.

 

5. Random Acts of Kindness Challenge

Encourage employees to perform small acts such as:

  • Mentoring a junior colleague
     

  • Helping with workload
     

  • Writing appreciation emails
     

  • Sharing learning resources
     

Recognize participation at week’s end.

 

Kindness and Employee Retention

Studies consistently show that employees who feel recognized are more likely to remain loyal to their organizations.

Recognition contributes to:

  • Reduced turnover
     

  • Improved job satisfaction
     

  • Stronger commitment
     

  • Positive organizational citizenship behavior
     

Kindness Week may seem simple, but its long-term cultural impact can be significant.

 

Promoting Inclusivity During Kindness Week

Ensure recognition initiatives:

  • Avoid favoritism
     

  • Include all departments
     

  • Value non-managerial roles equally
     

  • Recognize behind-the-scenes contributions
     

Inclusivity strengthens fairness and trust.

 

Measuring the Impact

Organizations can assess the success of Kindness Week by tracking:

  • Employee feedback surveys
     

  • Participation rates
     

  • Team engagement metrics
     

  • Retention trends
     

Continuous appreciation initiatives beyond one week create sustainable results.

 

Building a Culture Beyond One Week

Kindness should not be limited to a single event. Companies can maintain momentum by:

  • Monthly recognition programs
     

  • Peer-to-peer appreciation platforms
     

  • Wellness check-ins
     

  • Leadership mentoring initiatives
     

Embedding appreciation into daily operations ensures lasting cultural transformation.

 

The Indian Corporate Context

In India’s rapidly growing corporate landscape, workplace stress and competition are increasing. Initiatives like Kindness Week support mental wellbeing, collaboration and emotional resilience.

Organizations prioritizing empathy and recognition often witness stronger teamwork and healthier work environments.

 

Conclusion

Kindness Week is more than a celebration — it is a strategic initiative to recognize employees who go the extra mile and foster a culture of appreciation. By encouraging empathy, gratitude and recognition, organizations create an environment where employees feel valued and motivated.

Simple acts of appreciation can lead to stronger teams, improved morale and long-term success. Recognizing kindness today builds a more collaborative and positive workplace for tomorrow.

 

References

  • Society for Human Resource Management – Employee Recognition Studies
  • Indian Journal of Occupational Health – Workplace Wellbeing Research
  • Harvard Business Review – Impact of Appreciation on Productivity
  • World Health Organization – Healthy Workplace Framework
  • National Institute of Mental Health – Workplace Mental Health Insights

See all

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